From Strategy to Success
MY GOAL
EXCEEDING YOUR EXPECTATIONS
I deliver strategic, actionable, and impactful marketing, brand and communications strategic solutions for B2B and DTC organizations, empowering startups and established brands alike to achieve high growth and long-term success.
Because of my experience across a variety of industries within both brands and agencies, I have a unique ability to articulate clear strategies; align teams around a core message; and use creative storytelling to build brand affinity, nurture organizational culture, and deliver profitable growth. I use data-driven insights to inform strategies that deliver against business goals, engage employees, differentiate the brand, and better serve customers, all the while remaining nimble to adjust as organizational, industry, and global dynamics change.
EXPERTISE
marketing | branding | communications | product
I provide results-driven solutions to elevate brands (B2B or DTC Startup or established) through branding, performance and traditional marketing, website development & SEO, targeted MarCom, conventional communications/Public Relations as well as events and product strategy.
From creating compelling marketing and social campaigns to high-quality assets that drive engagement and ROI, my initiatives are rooted in internal and external stakeholder research/insight, ensuring alignment with market trends and measurable success.
clients & employers
from large to startup b2b & dtc companies
About Arcance
Empowering Brands to Achieve the Extraordinary
Founded by Aurélie Grand, a dynamic and results-oriented strategic leader with over 15 years of global senior leadership experience, Arcance specializes in crafting and executing integrated business strategies that empower startups and established brands alike to achieve high growth and long-term success..
About Me
Inspired by Vision, Driven by Results
I am a dynamic and results-driven executive with over 15 years of global experience in DTC and B2B in branding, performance and traditional marketing, website development & SEO, targeted MarCom, conventional communications/Public Relations as well as events and product strategy.
In each of my roles as Vice President of Marketing, Brand and Communications, I have been instrumental in driving the company’s mission forward by crafting innovative strategies that enhance brand equity, accelerate growth, and deliver measurable impact.
My career spans some of the world’s most renowned organizations, including Walt Disney World, Cirque du Soleil, and Tupperware. I have also played a pivotal role in helping startup ventures build and develop marketing strategies, branding initiatives, and high-performing teams. A strategic, collaborative, and creative leader, I am passionate about finding solutions, challenging the status quo, and contributing to an organization’s success through her visionary approach.
I hold an MBA from ESSEC Business School, France’s top-ranked institution and the first international school accredited by the AACSB. During my final year at ESSEC, I was one of only two students selected for an immersive semester at the University of Illinois, further enriching my academic experience. I also completed the prestigious Chaire Louis Vuitton Moët Hennessy – ESSEC Prestige International program, specializing in luxury goods marketing, and gained invaluable experience working with Christian Dior.
Beyond my professional achievements, I am a dedicated mentor and thought leader, recognized for my ability to inspire teams and foster innovation. I take immense pride in raising my two daughters to be strong, successful women who understand that true happiness comes from within.
My combination of strategic vision, analytical expertise, and passion for collaboration has made me a respected leader in the marketing, brand and communications field.
Education
Global MBA Excellence
AWARDS
Recognized By Tupperware's CEO
I was honored with Tupperware Brands’ prestigious Chairman & CEO Award of Excellence for two major achievements:
- Developing and successfully implementing the company’s first-ever Global Brand Guidelines, ensuring consistent brand identity across all markets.
- Creating an impactful Interior Design Branding Kit for the company’s 400+ global Studios (B2C Experience Centers), driving cohesive customer experiences worldwide.
About The Name
"arcance is my mother's legacy"
My mother was an entrepreneurial force whose persistence, courage, and innovative mind deeply inspired me. She taught me the value of growth, learning, setting high standards for my work, and embracing opportunities with confidence.
After several years working for various corporations, she made the bold decision to create her own market insight agency. I vividly remember her conversations with my father about naming her company. It was essential to her that the name reflected her purpose. She chose ‘Arcance,’ short for “arc-en-ciel” (rainbow) because when it appears in the sky, the rainbow reminds us to hold on to hope and that our dreams are about to come true.
As soon as she launched Arcance, her clients, who recognized her unique talent, did not hesitate to follow her in her new venture, which became a fabulous success..
Years later, when I decided to launch my own agency, it was crucial to choose a name that held deep personal meaning. My company, to me, is an extension of who I am. “Arcance” was the perfect choice; a name that not only honors my mother’s legacy but also fills me with a profound sense of joy and pride.
Recommendations
What my leaders, peers and teams say about me
Aurelie has been a key driver in strengthening our brand, communication strategy, and performance marketing efforts. She’s not just a skilled marketer; she’s a strategic thinker who understands how to build and transform brands.
Aurelie has played a crucial role in expanding our presence both in the U.S. and internationally. She improved our brand positioning, streamlined messaging, and drove stronger engagement. Her ability to develop and execute marketing strategies, utilize digital platforms, and manage multi-channel communications helped take our brand to the next level.
She also played a key role in growing corporate partnerships by ensuring our brand message resonated with businesses looking to make an impact.
Beyond her marketing expertise, Aurelie is a leader who fosters a culture of accountability, and high performance. She excels at developing teams, ensuring they have the tools needed to succeed. Her passion for our mission and commitment to excellence have left a lasting mark on our organization.
It’s been a pleasure working with Aurelie, and I have no doubt she’ll bring the same drive, and leadership to whatever she does next. She is an expert at strengthening and transforming brands.
It was a privilege to have Aurélie on my management team as a strong contributor to our global marketing effort. Her consumer focus helped Tupperware strongly position itself as a leader in the Kitchen products category, the storage category and in the water category amongst other categories.
She instilled consistency as we developed global brand and messaging approach across multiple markets. In a world that has become increasingly environmentally concerned she pushed Tupperware’s positioning into sustainable products, that are ECO friendly, preserve food, support families and reduce waste.
She was a wonderful collaborator with the local operating companies, helping each to become better marketeers, have a better and fuller understanding of consumers and their needs and encouraging them to hit the creative button.
She is visually creative across promotional events, understanding the importance of strong copy/ messaging and consistently focused on the end consumer.Certainly has flair, see things that others don’t and is strong in her convictions , she does not shrink away when it comes to convincing others around her.
It’s all in the detail and Aurélie never let things slip pass her when it came to the execution of marketing events, Sales gatherings , development of things like promotional videos , social media messaging or Public Relation out reach and so forth.
Very high work ethics, determined, team player and an excellent manager of money/ budgets.
A first class asset to any employer who happens to engage her.
As an Executive Search Firm we have the responsibility to find the very best people for key positions within a company. When I met Aurelie several years back I knew she was extremely knowledgeable about all facets of digital marketing and would be a great addition for a fast growing company we were working with. She hit the ground running from day one, was well organized, brought a fresh perspective to the team and executed her plans within the time lines needed. A great person and first class executive!
Working with Aurelie at Clean the World has been one of the most transformative experiences of my career. She leads with a perfect balance of strategic vision and genuine care for her team. Her mentorship has been instrumental in my professional growth, helping me refine my skills, broaden my perspective, and step into challenges with confidence.
She not only sets high standards for excellence but also creates a supportive environment where creativity and collaboration thrive. Her guidance has taught me the value of approaching marketing with both empathy and precision, always keeping the mission and the audience at the forefront.
I feel incredibly fortunate to work alongside such a passionate and driven leader who invests so deeply in the success of her team. Aurelie is a true force in the marketing world, and anyone who has the privilege of working with her will undoubtedly be better for it.
It was fantastic to work together with Aurelie. She has exceptional expertise in leadership, coaching, and motivation. Her passion and desire to innovate and create successful strategies and tool kits to help drive the business is inspiring and I was very lucky to work with this forward-thinking, dedicated, self-motivated and intelligent professional. Aurelie leads by example in everything she does and she's a genuine expert in her field. No matter how many projects we had or tasks there were to tackle, Aurelie always had a plan in mind and worked with me hand in hand to prioritize and get things done to meet all deadlines. Any employer would be lucky to have her and any employee would be grateful to have her as their manager/direct report. Aurelie earns my highest recommendation and I hope to one day work side by side with her again.
Aurelie is an incredible leader, an incredible mentor, and an incredible person to work with. Her industry knowledge is immense, and her passion for her work is somehow even greater. I have learned such essential professional knowledge from her, and her mentality in the office is always one of positivity, making crisis communications and brand messaging possible in any scenario.
What makes Aurelie truly special is her infectious ambition. She approaches every task with more motivation than seems humanly possible, and this energy spreads to everyone around her. She also has an incredible eye for design and guides our team in creating messaging that’s both cohesive and compelling. Aurelie doesn’t just solve problems, she sees the potential others miss and transforms challenges into opportunities with a creativity that feels almost intuitive.
In essence, Aurelie isn’t just a colleague, she’s the kind of professional who makes everyone around her better. I am deeply grateful to learn from her and to look up to such an exceptional leader in our industry.
She not only sets high standards for excellence but also creates a supportive environment where creativity and collaboration thrive. Her guidance has taught me the value of approaching marketing with both empathy and precision, always keeping the mission and the audience at the forefront.
I feel incredibly fortunate to work alongside such a passionate and driven leader who invests so deeply in the success of her team. Aurelie is a true force in the marketing world, and anyone who has the privilege of working with her will undoubtedly be better for it.
Aurelie is a very talented, diligent leader. She thinks outside of the box and is not afraid of a challenge. We worked in common projects within Tupperware and besides our excellent relationship, her expertise and confidence were outstanding. She is a team builder driving high standards, fair and reliable. She led breakthrough projects within the Tupperware corporation. She will be a top leader & business grower in any environment.
While Head of Marketing, Aurélie fostered a creative and collaborative atmosphere, often challenging and encouraging team members to think differently and work on different projects to expand their expertise and allow everyone to have a voice in all of our endeavors. Though she is fun and laid back, she ran a tight ship, and because of the successful structure she implemented we were all able to both have fun and work hard. She is an understanding, compassionate, and wonderful soul. The drive she has to excel inspires and motivates those around her; her entire team enjoyed her as a mentor and leader.
Aurélie is a joy to work with. She has years of experience in marketing, PR, and branding. Her time at LiveTrends was very formative for me as I learned so much and so quickly from Aurélie, without her instruction I would not be at the level that I am today nor have the confidence that I have in leading a team. She empowered everyone and I know wherever she goes next she will shine.
Aurélie is a compassionate, innovative, and a strategic leader. I knew any project I was on with Aurélie would be a great success given her creative ideas and sharp execution. I had the pleasure of working with Aurélie on the Tupperware US/Canada and global side of the business. From new product launches to creating brand experiences, Aurélie was diligent in covering the detailed aspects such as product margins, KPI factors, and operational targets while also ensuring a proper presentation and thorough communication across the various functional teams. I have admired Aurélie's collaborative approach and strong work ethic to achieve the company goals. Aurélie is one of the few leaders who took the time to build an authentic relationship with everyone who had a role in her work, large or small. It is her thoughtfulness and reliability that makes her a trusted leader.
Aurélie brings ideas, energy and creativity to any team. Her positive attitude combined with her rigorous mindset were welcome additions to projects on which we collaborated over our many years as colleagues at Tupperware. Managing multiple projects and deadlines is one of her strong suits; she simply loves getting things done.
Aurelie is extremely talented and passionate in her career as well as in others. She focuses her strength and skills to allow her team to be successful and creative. She is always willing to share her experiences in the industry to build a stronger foundation and collaborate together as one team. Aurelie is hardworking, reliable, and a dedicated individual who will be an asset to any company.
Aurelie is a positive, energetic and highly collaborative professional. I enjoyed her enthusiasm towards new projects and innovative ideas. While developing the strategy for one of our Brands, she encouraged us to own our ideas, concepts and always to think outside of the limits, to create something different and valuable. It was a great pleasure learning from her, how to be empathetic with others, specially in a fast-pace environment filled with creative minds. Since the moment I worked with her, I was very intrigued by her energy and her passion to learn more about LiveTrends in order to create a marketing strategy that would encapsulate the essence of the company. Aurelie is a great team player and I can't wait to see what her next step is!
Extremely talented, Aurelie brings new ideas to the table that, together with her positive attitude and passion for what she does, makes a perfect combination for someone you always want on your teams. Has helped the company to look for innovative and out of the box ideas towards new commercial models, and has shaped new marketing ideas to support that. She is also always eager to take new responsibilities, showing strong commitment to the company.
Aurelie is a highly results driven leader who is interested in taking on challenging leadership roles over the course of her career. She is able to learn from experience and apply lessons learned. She leads with a strong execution focus and is passionate for achieving goals.
Aurelie has been a key driver in strengthening our brand, communication strategy, and marketing efforts. She’s not just a skilled marketer; she’s a strategic thinker who understands how to build and transform brands.
Aurelie has played a crucial role in expanding our presence both in the U.S. and internationally. She improved our brand positioning, streamlined messaging, and drove stronger engagement. Her ability to develop and execute marketing strategies, utilize digital platforms, and manage multi-channel communications helped take our brand to the next level.
She also played a key role in growing corporate partnerships by ensuring our brand message resonated with businesses looking to make an impact.
Beyond her marketing expertise, Aurelie is a leader who fosters a culture of accountability, and high performance. She excels at developing teams, ensuring they have the tools needed to succeed. Her passion for our mission and commitment to excellence have left a lasting mark on our organization.
It’s been a pleasure working with Aurelie, and I have no doubt she’ll bring the same drive, and leadership to whatever she does next. She is an expert at strengthening and transforming brands.
Aurélie is a fantastic marketing executive. She approaches each project with creative vision while assuring adherence to brand standards. She posses leadership skills that support creative processes that result in compelling marketing campaigns.
Contact Me!
I look forward to connecting with you!